Advanced Meta Ads Course

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What you will Learn

Meta Ads Syllabus

Module 1 - Introduction to Social Media Marketing

  • Marketing vs Social Media Marketing
  • Why Social Media Marketing is Important for Businesses?
  • Social Media Platforms
  • Targeting Audience, Buyer Personas
  • Audience & Time
  • Key Social Media Metrics to Know
  • Social Media Goals
  • Content & Types
  • Content Strategy & Planning
  • Content Scheduling
  • Social Media Calendar

Module 2 - Introduction to Meta Platforms

  • Facebook Profile vs Facebook Page
  • How to Create & Optimize Facebook Page?
  • Instagram Profile vs Instagram Page
  • How to Create & Optimize Instagram Page?
  • Meta Business Suite
  • Placements in Meta (Fb & Instagram)
  • Types of Content in Meta
  • Content Format & Specifications

Module 3 - Introduction to Canva

  • Canva Interface Walkthrough
  • What to Focus on While Creating Social Media Poster?
  • Color Theory for Social Media
  • Design Basics for Beginners
  • Post Optimization + Caption Writing
  • Marketing Funnel & Content Purpose
  • Exercise: Poster Funnel Creation

Module 4 - Paid Ads on Meta (Instagram + Facebook)

  • Meta Ads Ecosystem Overview
  • Types of Campaign Objectives
  • Understanding Target Audiences
  • Ad Placement Strategy
  • Budgeting & Bidding
  • Creative Best Practices for Paid Ads
  • Ad Copywriting for Paid Ads
  • How to Create Meta Campaign?
  • Key Metrics or KPI- Paid Ads

Module 5 - Meta Campaign Creation & Setup

  • Awareness Campaign Creation & Setup
  • Engagement Campaign Creation & Setup
  • Traffic Campaign Creation & Setup
  • Lead Campaign Creation & Setup
  • Campaign Performance Analysis & Optimization

Module 6 - Meta Audiences & Pixel Setup

  • Saved Audience (Core Audience)
  • Custom Audience
  • Lookalike Audience
  • Meta Pixel Integration
  • Events – Tracking & Optimization
  • Event-Based Custom Audiences

Module 7 - Meta Business Manager & Access Management

  • Ad account vs. Business Manager
  • Understanding Business Assets
  • Page Access Management
  • Ad Account Access Management

Module 8 - Campaign Status in Meta Ads Manager

  • Troubleshoot Ad Performance
  • Campaign Not Running Issue?
  • Campaign Not Receiving Enough Results?
  • Campaign Costs are Too High?
  • Troubleshoot Ad Rejection
  • Edit or Create a New ad in Ad Rejection
  • Request Campaign Review
  • Campaign Approval & Rejection
  • Troubleshoot Restricted Ad Account
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